Editorial Production.
An emerging boutique hair care company, the challenge for SEVEN was to communicate a new kind of luxury. The brand had outgrown the fierce aesthetic of its early days which felt outdated and disconnected from what made it stand out in a crowd - the approachable elegance of its packaging, quality of its product, and, especially, a deep well of B2B customer support. For this particular editorial shoot, and many that came before and after, I guided the team to create a pared down, relatable look that the audience could feel both embraced and inspired by.
photography: Erik Skaar
Team
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Erik Skaar
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Jeffrey Saylor and Zak Smith
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Cash Lawless
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Katya Gudaeva
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Kim Brooks
photography: Erik Skaar
