Perfectionism.

At its best, product photography can take a complex idea and help you capture it in one satisfying glance. That often means a carefully executed plan, exquisite lighting, and an eye towards detail in the edit bay. But our eyes and hearts have a funny relationship with perfection these days. Instagram “perfect” may mean using an image that feels intentional, but not overly edited. I like to work across the perfectionism spectrum, letting the intended outlet guide production and editorial decisions.